Interview videos are powerful tools that can effectively move potential customers through the marketing funnel, from initial awareness to post-purchase loyalty. By leveraging different types of interviews at each stage, businesses can build trust, provide valuable insights, and create a deeper connection with their audience.
for example...
Top of the Funnel: Awareness
Founder's Interview: Introduces the brand’s story, mission, and vision directly from the founder or CEO, building initial trust and connection.
Expert Interviews: Share insights and knowledge from industry experts to establish the brand as a thought leader and attract a broad audience.
Middle of the Funnel: Consideration
Customer Interviews: Showcase real customer experiences and success stories, providing social proof and helping potential customers see the value of the brand..
Case Study Interviews: Highlight detailed success stories and specific use cases, demonstrating the effectiveness and benefits of the brand’s products or services.
Bottom of the Funnel: Conversion
Employee Interviews: Share insights from team members about their roles and contributions, humanizing the brand and building trust with potential customers.
Post-Purchase: Loyalty and Advocacy
Influencer Interviews: Feature influencers discussing their positive experiences with the brand, leveraging their reach to build advocacy and trust.
for example...
Top of the Funnel: Awareness
Founder's Interview: Introduces the brand’s story, mission, and vision directly from the founder or CEO, building initial trust and connection.
Expert Interviews: Share insights and knowledge from industry experts to establish the brand as a thought leader and attract a broad audience.
Middle of the Funnel: Consideration
Customer Interviews: Showcase real customer experiences and success stories, providing social proof and helping potential customers see the value of the brand..
Case Study Interviews: Highlight detailed success stories and specific use cases, demonstrating the effectiveness and benefits of the brand’s products or services.
Bottom of the Funnel: Conversion
Employee Interviews: Share insights from team members about their roles and contributions, humanizing the brand and building trust with potential customers.
Post-Purchase: Loyalty and Advocacy
Influencer Interviews: Feature influencers discussing their positive experiences with the brand, leveraging their reach to build advocacy and trust.